![]() ![]() In one of the earlier ranges of colours, there was a light-brown Smartie. The blue Smartie was later reintroduced, using a natural blue dye. Colours UK Nestlé Smarties, before (above) and immediately after (below) transition to natural colours. The Supreme Court of Denmark ruled that a basic geometrical shape could not be trademarked and ordered the trademark to be removed from the trademark register. It later sued Master Foods in Denmark, which was marketing M&M minis in a similar package. In 1998, Nestlé obtained a trademark for a tubular Smarties package. The factory located at 72 Sterling Road in the Junction Triangle was originally built for Cowan Cocoa and Chocolate. Outside Europe, Nestlé's largest production facility for Smarties is in Toronto, Canada, where Nestlé has been manufacturing its products since 1918. ![]() Smarties are no longer manufactured in York in October 2007, production was moved to Germany, where a third of them were already made. The hexagon can also be stacked in many layers without the pile collapsing, which is an advantage at the point of sale. The hexagonal box is made of one piece of card which is diecut then folded and glued. ![]() The new lid still features a letter like the old plastic lids, but it is in the form of a "what is a ?" question similar to those asked on the television game show Blockbusters (which coincidentally were on hexagonal tiles), the answer for which can be read when the lid is open, next to the hole giving access to the rest of the tube. The rationale behind changing the design was, according to Nestlé, to make the brand "fresh and appealing" to youngsters the new packaging is also lighter and more compact, and the lid (which is now a hinged piece of cardboard) has a card clip which holds the lid shut when it is folded over. In February 2005, the Smarties tube was replaced with a hexagonal design. Some lids are very rare and are now regarded as collectors' items. Over the last 25 years, Nestlé and Rowntree's have manufactured five billion Smarties lids. The purpose of this, according to a Rowntree's spokesperson in the 1980s, was for them to be useful as a teaching aid to encourage young children to recognise the letters. Smarties in the UK were formerly sold in cylindrical cardboard tubes, capped with a colourful plastic lid usually having a letter of the alphabet on it. Later, the sweet was rebranded as "Smarties". Rowntree's was forced to drop the words "chocolate beans" in 1937 due to trading standards requirements (the use of the word "beans" was felt to be misleading ) so adopted the "Milk Chocolate in a Crisp Sugar Shell". The product was renamed "Smarties Chocolate Beans" in 1937. Rowntree's of York, England, have been making "Chocolate Beans" since at least 1882. Smarties are not distributed (except via parallel import) in the United States, where the rights to the name belong to the Smarties Candy Company, which manufactures its own hard tablet sweet under the registered trademark name Smarties. Smarties are sold primarily in Europe, Canada, South Africa, Australia and the Middle East. They come in eight colours: red, orange, yellow, green, blue, mauve, pink and brown, although the blue variety was temporarily replaced by a white variety in some countries, whilst an alternative natural colouring dye of the blue colour was being researched. Smarties are oblate spheroids with a minor axis of about 5 mm (0.2 in) and a major axis of about 12 mm (0.5 in). Rowntree & Company in the United Kingdom, and now by Nestlé. They have been manufactured since 1937, originally by H.I. Smarties are colour-varied sugar-coated chocolate confectionery. ![]() For other uses, see Smarties (disambiguation).Įurope (Especially Western and Central Europe), Canada, South Africa, Australia, Middle East For the confectionery distributed in the United States, see Smarties (tablet candy). This article is about the internationally distributed chocolate confectionery. ![]()
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